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Dr. Aditi Bhatia-Kalluri

Teaching Stream Assistant Professor

Digital Media, User Experience, Platforms and AI

I am a Teaching Stream Assistant Professor at the University of Waterloo’s School of Critical and Creative Humanities, specializing in Artificial Intelligence in Media Industries and Production.

My teaching brings together digital media production, user experience design, platform studies, and AI through theoretically informed, hands-on learning. I encourage students to examine these fields within their professional, social, cultural, and global contexts.

I also provide curriculum oversight and contribute to the development of WatSPEED’s immersive Summer Experience, connecting classroom learning with creative production, industry engagement, and student project showcases.

Connect with me on LinkedIn or explore my research on Google Scholar.

Contact Me

About

My story

I am a Teaching Stream Assistant Professor at the University of Waterloo’s School of Critical and Creative Humanities. My teaching and research focus on digital platforms, their users, and the diverse ways people engage with and experience these technologies.

I earned my PhD in Information from the University of Toronto in 2025. My dissertation, “Rise of the Digital Financial Ecosystem in India: The Political Economy of Platforms, Gaps, and Trends for Development,” was supervised by Professor Brett Caraway. I also completed a Collaborative Specialization in South Asian Studies through the Munk School of Global Affairs & Public Policy.

My interdisciplinary training includes a Social Innovation Certificate, through which I applied social innovation and United Nations Sustainable Development Goals frameworks to digital and community-based projects. I also completed the University of Toronto’s 10-week Design Thinking Experience Program, gaining applied experience in user research, prototyping, and developing design-based recommendations.

Before entering academia, I worked as a UX designer. I hold a Master of Digital Media from Toronto Metropolitan University, where my major research paper, “The Impact of the Digital Order on Sensemaking and Being,” was supervised by Professor Jason Boyd.

I completed my Honours Bachelor of Arts at the University of Toronto Scarborough, New Media Studies (major), Media Studies (minor) and Studio Art (minor).

Education

Studied

Research

My study

My research sits at the intersection of digital platforms, development studies, and political economy, with a focus on marginalized users in the Global South. She examines how platform ecosystems reshape information practices, everyday livelihoods, and inclusion for users experiencing intersecting forms of disadvantage. Her scholarly work includes the development of the Platform Futures Framework, a methodological approach for assessing platform sustainability for marginalized communities. 

Research Areas

  • Digital platforms and platform ecosystems
  • Digital inclusion and development
  • Political economy of platforms
  • Digital platform experiences in the Global South

Platform Futures Framework

I developed the Platform Futures Framework to assess whether digital platforms enable meaningful, equitable, and sustainable participation, particularly for marginalized users in the Global South. Moving beyond measures of access and adoption, the framework considers users’ lived experiences, local users, conditions, and markets when evaluating a platform’s long-term viability, inclusiveness, and sustainability.

The framework consists of four interconnected pillars:

Vision: Examines a platform’s goals, intended users, governance, and assumptions about inclusion.
Whose future does the platform imagine?

Circumstantial Assessment: Considers the social, technological, institutional, and personal conditions shaping platform use.
Under what conditions does the platform become usable?

Synthesis
Compares the platform’s intended vision with users’ lived realities, revealing adaptations, barriers, dependencies, and uneven outcomes.
Where do intended and actual uses align or diverge?

Actions
Identifies practical opportunities for more inclusive platform design, governance, policy, and user support.
What interventions could enable more equitable and sustainable participation?

The framework is presented in my 2026 article, “Methodological Framework to Assess Digital Platform Viability and Sustainability for Marginalized Users in the Global South,” published in Digital Culture & Society.

Doctoral Research

My doctoral research examines India’s Unified Payments Interface (UPI) as a public digital infrastructure shaped by the interconnected roles of the state, banks, fintech companies, and users. Also, how marginalized micro-entrepreneurs engage with digital platforms in their everyday livelihoods. Drawing on qualitative research with handicraft micro-entrepreneurs in India, the study shows that access and adoption do not necessarily lead to meaningful digital inclusion. Marginalized users actively negotiate platforms through selective use, family mediation, cash-based alternatives, and informal workarounds. By centring these everyday experiences, my research offers a more grounded way to understand whether digital platforms support equitable and sustainable participation. These findings led me to conceptualize the Platform Futures Framework as part of my dissertation. The framework responds to the limitations of assuming that platforms—particularly those designed using Global North models—will be adopted or used as intended by communities experiencing intersecting forms of marginalization.

Current and Emerging Research

My current research examines how people experiencing intersecting forms of disadvantage engage with digital platforms often designed and promoted as universally accessible. Across financial, educational, and intermediary platforms, I explore how users adopt, adapt, navigate, or resist mainstream technologies.

One ongoing project draws on 20 qualitative interviews conducted in Hyderabad and New Delhi to investigate how food-delivery platforms such as Zomato and Swiggy affect street food vendors’ sales and livelihoods. Preliminary findings point to both new economic opportunities and emerging forms of precarity. I plan to extend this research through a comparative study of gig workers in another Global South context, with particular attention to equitable policy and platform governance.

Publications

My papers

Peer-Reviewed Journal Article

  • Bhatia-Kalluri. (2026) “Methodological Framework to Assess Digital Platform Viability and Sustainability for Marginalized Users in the Global South.” Special Issue: Towards Popular Techno-Futures - a Global Policy Perspective. Digital Culture & Society. doi: https://digicults.org/files/2026/05/DCS_11_2_3_Bhatia.pdf
  • Bhatia-Kalluri, A., & Caraway, B. (2023)."Transformation of the Digital Payment Ecosystem in India: A Case Study of Paytm." Expanding the Boundaries of Digital Inclusion: Perspectives From Network Peripheries and Non-Adopters. Social Inclusion. doi:www.cogitatiopress.com/socialinclusion/article/view/6687

Book Chapter

Peer-Reviewed Conference Paper

  • Bhatia-Kalluri, A. (2021). “E-commerce for Rural Micro-Entrepreneurs: Mapping Restrictions, Ecologies of Use and Trends for Development.” Proceedings of the 1st Virtual Conference on Implications of Information and Digital Technologies for Development. Computers and Society. doi:https://arxiv.org/abs/2108.09759

Book Review

Teaching

Working with

Design Skills

Creative ability
  • Web Layout

    Designing clear, accessible web layouts that organize content and guide users through digital experiences.

    85%
  • Photoshop

    Editing images and preparing visual assets for digital media projects.

    90%
  • Figma

    Creating interface designs and interactive prototypes for testing and refinement.

    90%
  • Balsamiq

    Sketching wireframes and exploring content structure before developing detailed designs.

    95%

Language Skills

Reading and writing
  • English

    Proficient

    90%
  • Spanish

    Moderate

    70%
  • Hindi

    Proficient

    55%
  • Punjabi

    Proficient

    85%

Coding Skills

Developing on
  • 100%
    HTML, CSS

    Foundational HTML and CSS skills developed through training in the New Media Design certificate and Master of Digital Media programs.

Contact

Let's talk

    Dr. Aditi Bhatia-Kalluri
    Assistant Professor
    • Address: Toronto, Ontario, Canada
    • E-mail: aditibhatia29@gmail.com
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